THE FLATS DEMOPOLIS, AL
Search & Performance Max Campaign Data
THE FLATS DEMOPOLIS, AL
PERFORMANCE MAX CAMPAIGN
I built a Performance Max campaign to expand The Flats’ visibility across Google beyond traditional search results. Using the property information and existing brand assets available to me, I developed the campaign around furnished stays, downtown Demopolis, pet-friendly accommodations, and short- and long-term lodging.
I used search themes and audience signals around hotels, furnished apartments, vacation rentals, lodging, and extended stays in Demopolis to guide Google toward relevant travelers. The campaign combined these signals with property photography, brand assets, and video to reach potential guests across Google’s channels
4.38% CTR
332 Clicks
7.6k Impressions
$0.11 Avg. CPC
TOP ASSETS & MESSAGING
Furnished Stays
Focused on furnished apartments and flexible short- or long-term stays.
Historic Downtown
Positioned the property around its downtown Demopolis location and historic charm.
Pet-Friendly + Free Parking
Highlighted practical amenities that differentiated The Flats from traditional lodging.
KEY TAKEAWAY
Performance Max expanded The Flats’ reach efficiently, generating 332 clicks and more than 7,500 impressions at just $0.11 per click. The campaign used a mix of property imagery, video, and messaging focused on furnished stays, location, and key amenities to reach potential guests across Google’s network.
SEARCH CAMPAIGN
The Flats had a limited paid media budget and a small amount of existing campaign information, so I built the Search strategy around high-intent searches tied specifically to Demopolis. I used the available property details and search data to focus on terms related to furnished apartments, places to stay, lodging, short- and long-term rentals, and branded searches.
The campaign used focused keyword targeting and ad copy built around the property’s strongest selling points, including furnished stays, downtown Demopolis, pet-friendly accommodations, and free parking. Because the campaign targeted travelers across the U.S., the goal was to reach people while they were actively planning a stay in Demopolis.
13.15% CTR
117 Clicks
890 Impressions
$1.64 Avg. CPC
KEYWORD PERFORMANCE
The Flats Demopolis
34 clicks · 43.04% CTR · $0.74 CPC
Places to Stay in Demopolis AL
7 clicks · 19.44% CTR · $1.37 CPC
Apartments in Demopolis AL
49 clicks · 14.45% CTR · $1.61 CPC
KEY TAKEAWAY
Search captured stronger intent, generating a 13.15% overall CTR while revealing which searches resonated most with potential guests. Branded terms performed particularly well, while apartment and lodging searches showed that travelers were finding The Flats through more than traditional hotel-related searches.