ORGANIC CONTENT STRATEGY

Audience Growth, Brand Storytelling & Social Performance

THE HANGOUT

At The Hangout, I worked across social media, digital design, photography, copywriting, and event promotion for a fast-paced hospitality and entertainment brand. My focus was on creating a more intentional content strategy that supported daily programming, seasonal promotions, and major events while keeping the brand visually consistent and highly engaging.

  • The goal was to increase engagement, strengthen brand visibility, and better connect The Hangout’s online presence with the experience people had in person. I focused on building content around what guests were already responding to—events, food, atmosphere, and behind-the-scenes moments—while using timing, platform behavior, and audience engagement to guide what we pushed more heavily.

  • I managed and scheduled daily content across Instagram, Facebook, and TikTok, created reels and static graphics, wrote copy, photographed food and events, and developed digital and promotional creative for specials and programming. I also worked closely with the marketing team to align content with event priorities and day-to-day business needs.

  • The strategy helped drive strong growth across key social metrics, including more than 4 million impressions, 791K reach, 139K engagements, and 2,700+ net new followers during the reporting period. More importantly, the experience reinforced how effective marketing becomes when creative, timing, audience behavior, and business goals are treated as one connected strategy.

BRADFORD BRACKIN POTTERY

Bradford Brackin Pottery is a small artisan brand built around one-of-a-kind, hand-shaped ceramics. My role has gone beyond creating content—I’ve helped shape how the brand shows up digitally, from its website and visual identity to photography, messaging, social strategy, product launches, and event promotion.

  • The goal was to make the digital presence feel as distinctive as the work itself. I focused on creating a more consistent brand experience, showing the craftsmanship behind each piece, and giving people more reasons to connect with the artist—not just the finished product.

    The strategy centered on visual storytelling, consistent content, stronger product presentation, and creating a clearer connection between social media, the website, events, and sales.

  • I led the website redesign and continue to manage the brand’s digital creative and content strategy. My work includes content planning, photography and art direction, graphic design, copywriting, product and event promotion, social media management, and maintaining a cohesive visual identity across platforms.

    I also develop campaigns around product drops, seasonal moments, exhibitions, and events so the content supports what is happening in the business rather than existing just to fill a posting schedule.

  • A more consistent, story-led approach produced measurable growth in visibility and engagement, including 14.2K views, 2.2K reach, and 431 content interactions during the reporting period.

    This project has reinforced how important it is to understand what makes a smaller brand valuable before trying to market it. For Bradford Brackin Pottery, the strongest strategy has been making the craftsmanship, process, and personality of the work part of the marketing itself.

WILD LIFE MANAGEMENT SOLUTIONS

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

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