ORGANIC CONTENT STRATEGY
Audience Growth, Brand Storytelling & Social Performance
THE HANGOUT
4.05M Impressions · 791K Reach · 139K Engagements · 2.7K Net Followers
At The Hangout, I worked across social media, digital design, photography, copywriting, and event promotion for a fast-paced hospitality and entertainment brand. My focus was on creating a more intentional content strategy that supported daily programming, seasonal promotions, and major events while keeping the brand visually consistent and engaging.
STRATEGY
The goal was to better connect The Hangout’s digital presence with the experience people had in person. I built content around what guests were already responding to—events, food, atmosphere, and behind-the-scenes moments—while using timing, platform behavior, and audience engagement to guide the strategy.
EXECUTION
I managed and scheduled daily content across Instagram, Facebook, and TikTok, created reels and static graphics, wrote copy, photographed food and events, and developed promotional creative for specials and programming. I also worked closely with the marketing team to align content with event priorities and day-to-day business needs.
RESULTS + TAKEAWAY
The strategy generated more than 4 million impressions, 791K reach, 139K engagements, and 2,700+ net new followers during the reporting period. It reinforced how much stronger marketing becomes when creative, timing, audience behavior, and business goals all work together.
BRADFORD BRACKIN POTTERY
14.2K Impressions · 2.2K Reach · 431 Content Interactions · 14h 39m Watch Time
Bradford Brackin Pottery is an artisan brand built around one-of-a-kind, hand-shaped ceramics. My role has gone beyond creating content—I’ve helped shape how the brand shows up digitally through its website, visual identity, photography, messaging, social strategy, product launches, and event promotion.
STRATEGY
The goal was to make the digital presence feel as distinctive as the pottery itself. I focused on creating a more consistent brand experience, highlighting the craftsmanship behind each piece, and helping the audience connect with the artist and process—not just the finished product.
The strategy centered on visual storytelling, consistent content, stronger product presentation, and creating a clearer connection between social media, the website, events, and sales.
EXECUTION
I led the website redesign and continue to manage the brand’s digital creative and content strategy. My work includes content planning, photography and art direction, graphic design, copywriting, social media management, product launches, and event promotion.
I also develop campaigns around product drops, seasonal moments, exhibitions, and events so the content supports what is actually happening in the business rather than existing just to fill a posting schedule.
RESULTS + TAKEAWAY
A more consistent, story-led approach produced 14.2K views, 2.2K reach, 431 content interactions, and 14h 39m of watch time during the reporting period.
The biggest takeaway has been that strong marketing starts with understanding what makes the brand worth paying attention to. For Bradford Brackin Pottery, the craftsmanship, process, and personality behind the work became an important part of the strategy itself.
WILDLIFE MANAGEMENT SOLUTIONS
219.1K Facebook Views · 1.0K Facebook Content Interactions
8.1K Instagram Views · 194 Instagram Content Interactions
Wildlife Management Solutions is an outdoor and wildlife management brand specializing in food plot seed blends and habitat products designed for hunters, landowners, and wildlife managers. My focus was on building a more intentional organic content strategy around seasonal product education, brand visibility, and audience engagement.
STRATEGY
The strategy centered on making the brand’s products easier to understand and more relevant throughout the season. Because WMS offers a wide range of seed blends designed for different planting conditions, wildlife goals, and times of year, I focused on creating content that connected individual products to the specific needs of the audience.
Content was built around seasonal timing, product education, planting needs, wildlife benefits, and key moments in the hunting and food plot calendar. The goal was to make the brand useful to the audience—not just promotional—while keeping WMS consistently visible during high-interest periods.
EXECUTION
I developed and managed organic content across Facebook and Instagram, including static graphics, reels, product-focused creative, captions, educational content, seasonal promotions, and event-related posts.
Creative highlighted individual seed blends, their intended uses, planting seasons, and wildlife benefits while maintaining a consistent visual presence across the brand. I also built content around product launches, seasonal planting windows, outdoor events, and timely topics relevant to hunters and land managers.
RESULTS + TAKEAWAY
During the 28-day reporting period, Facebook generated 219.1K views, representing a 99% increase, while Instagram views increased 167% to 8.1K. Instagram content interactions also increased 116%, and follows increased 138% during the same period.
The biggest takeaway was the value of pairing product promotion with useful, audience-focused information. For a specialized brand like WMS, the strongest organic content did more than showcase a product—it gave people a reason to understand when, why, and how that product fit into their own wildlife management goals.
